What is a Brandable Domain Name?
It usually refers to a non-keyword name with no specific descriptive meaning on the domain name A brandable name can imply to the product, but it is not supposed to spell it out intentionally or at least look overly keyword oriented.
Choosing an off-the-shelf name like this flips the branding process on its head, offering a potential shortcut for companies who have a brilliant idea, but are struggling to find that elusive great new name. Our distinctive, expertly-created, and SEO-friendly brandable domain names are waiting to be adopted and put to good use by businesses.
What are the characteristics of a great brandable domain name?
#1. It has to be Relevant
You want your visitors to know what you are selling from the domain name. Thus, the domain name must be related to the product or service being sold by complementary or implied meaning.
#2. It has to be Unique
You want to differentiate your brand from your competitors. A good domain name is able to differentiate you from the competition. It is able to arouse one’s curiosity or have some unique personality.
#3. It has to be Credible
You want your brand to look professional and trustworthy. Try to avoid words such as “best,” “top,” “honest” in the domain for better credibility to your customers.
#4. It has to be Memorable
You want your domain name to be easy to remember and recall. Getting a simple and easy to remember brand name is important. Just like when we mention smartphones, the first brand name that comes to our mind will be Apple.
#5. It has to be User-friendly
You want your customers to be able to type your domain name without any confusion. A good domain name is easy to spell, contains no confusing words (think ‘eight’ vs. ‘ate’). You also want to avoid using jargon and random abbreviations.
#6. It has to be Brief
It’s best if your domain name is made up of one or two words so that it’s easily remembered and typed out on the browsers.
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
Source: How to make up a great brandable domain?
We offer clients brandable and creative business names at low cost or we can also help clients find unique and relevant business names and also to provide web development services to assist them in today’s ever-changing digital market. Contact us for a free discussion or to schedule a strategy session to learn how we can help your brand cut through the traffic.